Watch our explanation video

VISION


Before the Web, information was scarce. People were looking for entertainment and valuable objects in the physical world. Music was coming out of vinyl records, autographs were signed on real paper, collectible stickers could be stuck on the wall, sports memorabilia smelled like sweat and dust. Value came from ownership and scarcity.

Nowadays, fun is digital and we are flooded with information. Most online content is free and shareable. We want digital assets, products and services and expect fast, frictionless, mobile management of them. Collecting is a strong uptrend in the physical world. The market is ripe for digital collectibles, but it is lacking a notion of digital scarcity.

Enter UNICO. We create provable digital scarcity by linking a piece of digital content to a fixed number of access tokens that we issue on the Ethereum blockchain. In this way we can turn premium digital content (images, videos, 3D models, immersive AR/VR tours, games, …) into limited-edition, blockchain-certified collectibles.

ME HERE NOW


The most valuable collectibles are not just rare, they are unique! Suppose you bring your favourite Eminem vinyl record to a concert, and you get Eminem to write on it: “To my friend John Smith, met at Cincinnati concert on 10/12/2017”. Eminem has certified that you were at his concert, so your collectible has increased in value. UNICO has created a similar authentication protocol for digital collectibles. We call it ME, HERE and NOW (MHN), or Proof of Attendance.

STAKEHOLDERS


Artists, musicians, project leaders, emerging performers, etc, can reward their most loyal fans with a limited-edition product which will last forever, as long as the Ethereum blockchain is live.

Supporters can purchase and trade valuable collectibles in the frictionless, highly secure Ethereum ecosystem.

Core Team


Claudio Parrinello

Claudio Parrinello
CEO

    

Serial entrepreneur, former research physicist, consultant and manager @CERN, Geneva.

Ivan D'Ettorre

Ivan D’Ettorre
CTO

    

Serial entrepreneur (3 startups), consultant, engineer, IOT and marketing expert.

Stefano Di Lecce

Stefano Di Lecce
COO

    

Serial entrepreneur & marketing expert, former IT consultant @ Bain&Co, Deloitte, Ernst&Young, etc

Massimo Barberi

Massimo Barberi
Business Developer

Entrepreneur, retail commerce expert.

Anthony Vipond
Blockchain Architect

Full stack Web and Blockchain Developer.

Roberto Falzone

Roberto Falzone
Solution Architect

Senior Developer, engineer, Mobile, embedded and web expert.

Antonio Usbergo

Antonio Usbergo
Art Director

Experienced VideoMaker & Entrepreneur.

Francesca Bianco
SM Manager

Digital Marketing Specialist & Social Media Manager.

Imma Di Lecce

Imma Di Lecce
Business Developer

Key Account Manager in charge of business development in the Milan area.

Stefano Bonella

Stefano Bonella
Marketing Manager

Strategy, Marketing & Procurement Expert, passionate for innovation and emerging markets.

Paola Tassini

Paola Tassini
Account Manager

Epigraphist and teacher, liasing with museums and educational institutions.

Maria Giovanna Fucci

Maria Giovanna Fucci
Administrative officer.

Administration and accounting operations.

Alessandro Meo
Community Management

Professional cryptocurrency trader, graduating in Law

Advisors


Luigi Taglioni

Luigi Taglioni
Classical Music Projects

Professional musician, entrepreneur and music publisher.

Arturo Frixa

Arturo Frixa
Strategy and Market Planning

Experienced General Manager highly skilled in Marketing Management and Advertising.

Nicola Terrenato

Nicola Terrenato
Heritage & Art Projects

Archaeologist and expert in 3D models.

Mirko Falleri

Mirko Falleri
Institutional partnerships

Direct marketing & relations with institutional partners.

Partners


NEWSLETTER

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