Before the Web, information was scarce. People were looking for entertainment and valuable objects in the physical world. Music was coming out of vinyl records, autographs were signed on real paper, collectible stickers could be stuck on the wall, sports memorabilia smelled like sweat and dust. Value came from ownership and scarcity.
Nowadays, fun is digital and we are flooded with information. Most online content is free and shareable. We want digital assets, products and services and expect fast, frictionless, mobile management of them. Collecting is a strong uptrend in the physical world. The market is ripe for digital collectibles, but it is lacking a notion of digital scarcity.
Enter UNICO. We create provable digital scarcity by linking a piece of digital content to a fixed number of access tokens that we issue on the Ethereum blockchain. In this way we can turn premium digital content (images, videos, 3D models, immersive AR/VR tours, games, …) into limited-edition, blockchain-certified collectibles.
ME HERE NOW
The most valuable collectibles are not just rare, they are unique! Suppose you bring your favourite Eminem vinyl record to a concert, and you get Eminem to write on it: “To my friend John Smith, met at Cincinnati concert on 10/12/2017”. Eminem has certified that you were at his concert, so your collectible has increased in value. UNICO has created a similar authentication protocol for digital collectibles. We call it ME, HERE and NOW (MHN), or Proof of Attendance.
Digital content creators
Artists, musicians, project leaders, emerging performers, etc, can reward their most loyal fans with a limited-edition product which will last forever, as long as the Ethereum blockchain is live.
Fans and Collectors
Supporters can purchase and trade valuable collectibles in the frictionless, highly secure Ethereum ecosystem.
Serial entrepreneur, former research physicist, consultant and manager @CERN, Geneva.
Serial entrepreneur (3 startups), consultant, engineer, IOT and marketing expert.
Stefano Di Lecce
Serial entrepreneur & marketing expert, former IT consultant @ Bain&Co, Deloitte, Ernst&Young, etc
Senior Developer, engineer, Mobile, embedded and web expert.
Imma Di Lecce
Key Account Manager in charge of business development in the Milan area.
Epigraphist and teacher, liasing with museums and educational institutions.
Maria Giovanna Fucci
Administration and accounting operations.
Professional musician, entrepreneur and music publisher.
Experienced General Manager highly skilled in Marketing Management and Advertising.