Before the Web, assets and entertainment were always linked to physical objects. Contracts were signed on paper, music was coming out of vinyl records, collectibles, event tickets, gift cards and betting slips were all things you could touch. You had to meet in person with a trusted counterparty in order to trade assets.
Fun is often digital (music, videos, …). Contracts are signed electronically. Tickets, gift cards and similar assets are born digital and live in your smartphone. Value still comes from ownership and scarcity. Many assets can be traded in online marketplaces, but the risk of forgery and fraud is significant.
Assets and documents will get “smart”, i.e. issued, regulated and tracked via blockchain-based smart contracts. Examples include personal IDs, insurance policies, lottery tickets, collectibles, gift cards, financial derivatives contracts and supply chain items. There will be huge demand for “smart assets” trading solutions.
Enter UNICO. By leveraging non-fungible token (NFT) technology, we can track smart assets and, whenever relevant, enable ownership transfers via the EOS blockchain.
NFTs unleash the huge potential of next-generation secure “Ebays” for smart assets.
USE CASES VS BUSINESS PARTNERS
DIGITAL CONTENT CREATORS such as artists, music majors, celebrities, sports teams, emerging performers, etc, can now turn their digital creations into limited-edition collectibles for their fans. Digital collectibles are a new way to monetize creativity and reward supporters, generating instant revenues and helping communities grow faster.
DIGITAL CONTENT LICENSING
STOCK CONTENT PROVIDERS can use NFT technology to track legitimate usage of stock images, videos, etc. When selling e.g. a stock photo, a tokenized license is issued, granting the right to use the photo in a specific context, e.g. on a website. License owners (bloggers, etc.) can prove via a blockchain-based record that they are lawfully using the content.
FINANCE & GAMBLING
EXCHANGES AND BETTING OPERATORS can use smart contracts to issue financial derivatives, lottery tickets, betting slips, etc. NFT technology can enable the trading of such assets even outside the issuing platform, creating additional liquidity and visibility for the product and unlocking new revenue opportunities for the issuer.
EVENT ORGANIZERS AND TICKETING COMPANIES can issue and sell blockchain-certified e-tickets. As it will stay on the blockchain forever, the ticket is also a tradable collectible. In addition, our proprietary ME, HERE and NOW (MHN) technology can put a digital stamp on the ticket if the owner physically attends an event, increasing its value as a collectible.
Serial entrepreneur, former research physicist, consultant and manager @CERN, Geneva.
Serial entrepreneur (3 startups), consultant, engineer, IOT and marketing expert.
Stefano Di Lecce
Serial entrepreneur & marketing expert, former IT consultant @ Bain&Co, Deloitte, Ernst&Young, etc
Senior Developer, engineer, Mobile, embedded and web expert.
Imma Di Lecce
Key Account Manager in charge of business development in the Milan area.
Corporate guy, true believer in distributed (blockchain) economy and disruptive power of smart-contracts.
EOS Cafe Calgary’s primary full-stack software developer. Leads the development of their dApp portfolio.
Project Manager, very experienced in Blockchain Projects for Governmental Organizations
Experienced General Manager highly skilled in Marketing Management and Advertising.